I am a marketing- and social media-focused professional with a strong passion for social media strategy, brand development, and digital storytelling. My goal is to build impactful marketing and social media campaigns that connect authentically with audiences and create lasting brand loyalty.

My background as a Hunter/Jumper rider on the ‘A’ circuit has significantly shaped my approach to marketing. Competing at a high level taught me discipline, attention to detail, and the importance of presentation and precision. In the Hunter/Jumper world, branding, reputation, and perception matter just as much as performance. That understanding naturally translated into my interest in marketing — where strategy, consistency, and image are everything.

In addition to competing, I developed skills in photography and videography through capturing sporting events. Shooting fast-paced environments strengthened my ability to anticipate moments, understand angles, and tell compelling stories through visual content. This experience directly supports my work in social media management, where engaging visuals and intentional content creation drive audience interaction and brand growth.

I am particularly interested in content strategy, audience engagement, and analytics-driven decision-making. I enjoy studying what captures attention, how digital communities form, and how brands can position themselves with authenticity and clarity. My background allows me to combine creativity with structure — producing content that is visually compelling while remaining strategically aligned with brand goals.

As I continue to grow in the marketing and social media space, I am focused on building brands that are both visually strong and strategically sound, with messaging that resonates and content that performs.